In 2008, grassroots supporters of Barack Obama took huge efforts to push the candidate into office and become the first African American President of the United States. Among those marketing efforts taken by ordinary Americans – amongst t-shirts, posters, and more – was a Barack Obama action figure created by entrepreneur Jason Feinberg. The toy was popularized by news outlets around the world, driving Feinberg, who runs FCTRY with his wife, Alyssa Zeller-Feinberg, to even craft a Michelle figure to accompany his original design. …
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