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New Startup to Carry Businesses into the Mixed Reality of Microsoft’s HoloLens

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By Michael Molitch-Hou

Microsoft’s augmented reality device, the HoloLens, has yet to be released, but companies already keen to take advantage of the wearable computer’s unique ability to overlay virtual software environments over the physical world.  One company, called Object Theory, in particular is hoping to help the rest do so ahead of the launch.

Object Theory is new.  In fact, they’re so new that they were just founded less than ten days ago, but the team may have the experience to bring HoloLens applications to life, as the founders consist of Michael Hoffman, a former member of the HoloLens Studios team that worked on NASA’s own HoloLens projects, and Raven Zachary, a former Los Alamos National Lab employee who has also designed iPhone apps for such high profile clients as the ’08 Obama Campaign, Starbucks, Zipcar, Whole Foods Market, and Amazon.…

The original post New Startup to Carry Businesses into the Mixed Reality of Microsoft’s HoloLens appeared first on 3D Printing Industry.


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