Finally recognizing a new consumer demographic, department store mainstay Macy’s has vomited their idea of what a Millennial is all over the basement of their flagship store in New York City’s Herald Square. Dubbed One Below, seemingly a combination of the band One Direction and the level they’ll sink to to remain relevant, the 53,000-square-foot store is a collection of tech goods, apparel, cosmetics, food, and more, all aimed at shoppers between the ages of 13 and 22. Not only is the electronica-thumping shop bigger than every Macy’s Backstage store in the US, but it’s stocked with 3D printers, to demonstrate just how with-it the 150-year-old retailer is.…
The original post Macy’s Shoves Millennialism Down the Throats of Unsuspecting Shoppers… Millennials Too Distracted to Notice appeared first on 3D Printing Industry.
