‘As a high-powered product designer and/or marketing executive, I often find myself wanting something more than a glossy brochure outlining my latest product. Brochures are just so flat and dull, when the items that I’m making and/or marketing are 3D! That’s why I use 3D printing.’ These are the sorts of things I would think if I worked for Munich-based office chair manufacturer aeris-Impulsmöbel GmbH & Co. KG. In overcoming the limitations of traditional marketing materials, the company developed, with the help of German 3D printing firm creabis, a new way to sell their chairs.…
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