What? “The best part of waking up” is Folgers? Not anymore! You snooze, you lose, Folgers. And you were probably snoozing too long because you didn’t have an alarm clock built right into your coffee container. That’s what Nescafé did and look at them! They’re fresh and bright eyed and rebranding themselves with a 3D printing ad campaign!
See, Nescafé wanted to stay fresh in the minds of consumers and find a way to re-present their instant coffee to a world drowning in brewed lattes and macchiatos, particularly to creative types who might just want to chug some powdered space caffeine before beginning a day of cool electronics and 3D printing projects. So, what’s a coffee brand to do?…
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