According to a recent analysis conducted by The Verge, the odds of an Indiegogo campaign reaching its full funding aren’t that high. Only 9.3% of the 142,301 projects posted on Indiegogo have been fully funded, compared to the 44% of Kickstarter campaigns that have reached 100% funding – albeit the author admits that the Indiegogo number may be slightly skewed by “test projects”, according to an Indiegogo spokesperson. Even though Indiegogo lets users choose flexible funding plans so that, if they fall short of their goal, they can still collect rewards, only about 20% of Indiegogo campaigns raise more than 25% of their funding goals. This compares to 54% of Kickstarter campaigns, even though Kickstarter only offers the fixed funding plan so that, if the project falls short, donations are returned to their donors.…
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