As 3D printing opens up new possibilities for mass customization, there will be more and more companies that hope to use this to their advantage. MixeeLabs, the US-based Shapeways partner that offers customizable 3D printed objects via online apps, is just one example. A new Dutch start-up, Zazzy, is a clear indicator that they are part of a growing trend. Zazzy, like MixeeLabs, is an online marketplace, just launched, where customers can purchase personalized 3D printed objects. While MixeeLabs, which has been around just a bit longer than Zazzy, provides a wider variety of products (jewellery, wallets, figurines, etc.), Zazzy’s focus, for the moment, is on jewellery. Users will be able to visit the Zazzy site and start individualizing a few different bracelet designs, either creating custom text or custom shapes (limited to hexagons in the site’s beta phase, albeit likely to diversify in the future) to wear around your wrist.…
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